Brand Building Head

Department Overview
Gain, retain and maximize customers' span through analyzing the retail market, creating new attractive ideas, communicate the brands' unique values and positioning with all customers' classifications through various media channels in addition to create and enhance customer relationship by having strong database, responding about product or campaigns to gain customers satisfaction aligned with retail divisions' objectives and business needs, derive clear strategy for the category on consumer understanding, competitive dynamics and research results.


Position Overview
Work with principals brand buyers and local operations to develop customer-specific marketing plans and activities, own communications deployment and local amplification and managing launch and re-launch plans. Lead local country marketing coordinators ensuring local relevance of marketing activities within an agreed framework of processes. Define, manage and develop the On Time concept value proposition, expression and compliance across all channels. Execute expansion and development of the retail concept into other markets, channels or geographies. Set, develop and implement annual activity plan for On Time


Position Functions
Customer and Channel Marketing:
1. Develop and agree single 'Brand Key positioning' for divisions brands, review strategic work performed and develop advertising platform for the relevant brands including its presence on principals' campaigns.

2. Engage on brand positioning exercises, develop brand USP, Vision and Values, top 5 strategic thrusts and activity program for brands.

3. Resolve brand coherence and logic of brand portfolio, recommend final priority assortment based on thorough Qualitative Consumer research.

4. Set promotions budget and ensure the proper execution.

Communications Strategy and Contents:
1. Create annual requisite communication budget for brand, generate a proper brand activity plan, deliver consumer focused promos and tactical marketing activities.

2. Organize pitch for future creative and media buying agency.

3. Study and make recommendations on store lay-out for brands based on solid Shopper research, shopper journey analysis and priority categories.

4. Initiate proper Annual Digital Marketing plan for brands using expert digital media agency.

5. Prepare Digital Activation Briefing and pitch top 3 regional agencies.

6. Fine-tune and finalize the brand digital and social media strategy.

7. Check translation of advertising into local language and adapt to comply with local regulations.

Launch Management:
1. Develop and implement highly innovative 'Gifting' concept, based on in-store activation and CRM + online trigger points.

2. Help develop and contribute in the implementation of high profile cross-brand 'Loyalty Card' valid across fashion divisions.

Business Development & Brand Leadership:
1. Define and develop innovative concepts and consistency across all stores, channels, geographies.

2. Define integration of new technology in shop formats in-line with the strategy.

3. Continuously develop and follow up on implementation of visual, internal and external signage's and commercial guidelines.

4. Define and implement concept compliance process and tools.

5. Maintain VM and operations guidelines.

6. Develop and maintain operational standards, through establishing best customer service and selling practices, ensure store implementation by customer service analysis, mystery shopper surveys and sales reports.

7. Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized in accordance with marketing and operations manager.

8. Work towards reducing concept costs without compromising the concept expression and value proposition.

Operating Environment-
· 80% office work 20% out of office.
· Operate with multimedia channels such as videos, recordings, printings, photos graphic presentations.
Desired Candidate Profile

1. 5 years in same position or on the same level.
2. Proven skills in planning, analysis and team management.
3. 10-15 years' experience in marketing, event management, budgeting, branding, VM, designing, media & digital marketing with fashion retailers in Kuwait (GCC will be added value).
4. Competencies:
1.Core -
Trust .Service Quality .Teamwork .Communication
2.Functional -
Marketing & Sales .Design .POS Skills
3.Leadership -
Planning & Organizing .Analytical Thinking .Decision Making .Problem Solving .Time Management .Result Orientation
Keyword: 'brand marketing' 'marketing manager' 'brand manager'

Contact Details
Name/ Designation:
Ms. Ruchi Tara - Business Development Manager
LandLine:
22652575 EXT: 201
Website
http://www.career-hunters.com